Hollie in her kitchen with a coffee
Founder film · 1 min 12 sec
My story · A note from Hollie

It started with a promise.

Eight months after I started making sun cream in my kitchen for my two little boys, I was diagnosed with an aggressive cancer. What I promised myself in the weeks that followed became Sweet Bee.

Hollie making product in her kitchen
Chapter one · Before it began

First came the sun cream.

I had two little boys, Louis and Odin, and I was getting fed up.

Every product I picked up felt like a compromise. The sun cream I was told to trust, made from things I would never put mine or my childrens skin. The 'natural' snack with eleven ingredients I couldn't pronounce. The promise on the front, and the reality on the back.

The tipping point was sun cream. I couldn't find one I felt comfortable putting on their precious skin. So I decided to make my own. In small batches. In my kitchen.

It wasn't meant to be a business. It was meant to protect them. But friends started asking for tubs. Then friends of friends. And a jar of sun cream I made for two boys became the start of something much bigger than I ever planned.

Hollie in a quiet moment, hand on heart
Chapter two · The turn

Then came the diagnosis.

Eight months after Sweet Bee began, I was diagnosed with an aggressive cancer. I had two little boys, Louis and Odin, and I was absolutely terrified.

I had major surgery and began the long road to recovery. And then came another devastating blow - they had found cancer in my lymph nodes. I was faced with decisions I never thought I'd have to make.

What followed was one of the most defining periods of my life. I questioned everything. I researched englessly. I searched for natural ways to support my body and my wellbeing.

In the weeks before surgery, I made myself a promise:

If I survive this, I am going to make it mean something.
— A promise to myself
Hollie in her studio, warm and direct
Chapter three · The mission

It became my life's work.

When I came out the other side, my perspective on everything had shifted.

The small jar of sun cream I'd made in my kitchen didn't feel small anymore. It felt like the shape of something I was meant to build.

Now every product we make has to pass the same test. Would I happily put this on Louis and Odin? If the answer is anything less than yes, we don't make it. That's the promise, in the everyday.

The story so far

From a kitchen in Somerset to families around the world.

  1. 2018

    A kitchen, a jar, and two little boys.

    The first sun cream. Made by hand for Louis and Odin because I couldn't find one I trusted on their skin.

  2. 2019

    The diagnosis, and the promise.

    Eight months in, an aggressive cancer diagnosis. The kitchen project became a life's work overnight.

  3. 2020

    Sweet Bee Organics is born.

    The first proper range. Handmade in small batches from a workshop in Frome, Somerset.

  4. 2022

    The range grows. So does the standard.

    Skin, sleep, body care, and calming rituals. Every new product held to the same test as that first jar.

  5. 2023

    250,000 orders and counting

    My kitchen worktop was a thing of the past as we scaled through our 250,000th order. Our dedicated in-house production teams tirelessly work to keep up with demand.

  6. 2024

    Sweet Bee grew globally

    We had been selling in the US for a few years, but 2024 was the year it grew beyond my wildest dreams - pretty much overnight!

  7. 2025

    Appeared on ABC's The View

    A show I used to watch growing up in the US, Sweet Bee were personally recommended by Sunny Hostin on The View which sparked incredible demand for our wonderful products.

  8. Today

    30th fastest growing company in the UK

    The accolades keep on coming, being rated 30th fastest growing UK brand by The Times. Also rates 18th on the FEBE Growth 100.

The promise · today

Three things I won't compromise on.

  • 01 · The kitchen test

    Would I put this on Louis and Odin?

    Every product still has to pass the same test as that first jar of sun cream. If the answer is anything less than yes, we don't make it. That's the promise, in the everyday.

  • 02 · No 'nearly'

    Our 'won't use' list is longer than most brands'.

    No parabens, PEGs, or synthetic fragrance. No fillers, no shortcuts, no 'natural-inspired'. If we won't put it on our own children, it doesn't go in.

  • 03 · Organic certified

    Always, always organic

    We tirelessly work every single day to ensure our ingredients, packaging, practices, partners and more are organic certified.

Loved by families

The proof, in your own words.

800,000+
Customers served
Every minute
A jar leaves our workshop
Ready to try?

Three ways to start.

Whether you're testing the waters or coming back for a favourite — start with one of these.

  • Sweet Sleep
    Sleep support

    Sweet Sleep

    Rest is what helped me heal. Sweet Sleep is the nightly ritual I built around that — a considered blend of botanicals to wind the day down, made to the same standard as everything else we do.

    £29.99 Shop now
  • Discovery Set
    Best for first-timers

    Discovery Set

    A curated introduction to the range. Six of our most-loved products in travel size, so you can find what works for you — for less than the cost of buying two separately.

    £32.99 £50.97 Save £17.98 Shop now
  • Elderberry Elixir
    Immune support · 200ml

    Elderberry Elixir

    A daily immunity tonic made with organic UK elderberries. 200ml — one spoonful a day, especially through the colder months.

    £27.99 Shop now
Coming back

The sun cream that started it all is coming back.

We've spent the last year reformulating the original. Same skin-safe promise, same made-by-hand ethos — better texture, better protection, ready when it's ready. Sign up to be first to hear when it lands.

One email when it's back. No spam, unsubscribe any time.

A note from Hollie

Sweet Bee exists because I couldn't find products I trusted for my own family. Not 'nearly natural'. Not 'inspired by nature'. Actually safe, actually honest, made by people who care about what goes on your skin.

If you're new here, everything we make still passes the same test. Would I put this on Louis and Odin? If the answer is anything less than a straight yes, we don't make it. That's the reason Sweet Bee is here.

If you're coming back, thank you. Really. It's what keeps this a place worth building.

Hollie x
Shop Hollie's favourites
Hollie sitting on a sofa, smiling to camera